CBSE Class 12 Business Studies 2019 Delhi set 3

Question : 6 of 14

Marks: +1, -0

Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :

(i) Starting Points;

(iii) Means;

(ii) Main Focus;

(iv) Ends.

Solution:

Basis	Production	Product
Starting Points	Factory area is the starting point.	Customer feed back is the starting point.
Main Focus	Focuses on quantity of product.	Focuses of quality, features and performance of the product.
Means	Ensures availability and affordability of the product by improving production and distribution capacity	Improving the quality of the product and introduction of new features in the product.
Ends	Earning profit through increase in the level of production.	Earning profit through the improvement in productquality.

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