Psychological/Emotional Barriers: Emotional or psychological factors act as barriers to communicators. Some of the psychological barriers are: (i) Premature evaluation: Judgement before listening leads to misunderstanding. (ii) Lack of attention: Poor listening due to preoccupied mind of the receiver may disappoint the sender. (iii) Loss by transmission and poor retention: When oral communication passes through various channels of communication, it destroys the structure of the message or leads to transmission of inaccurate message. (iv) Distrust: If the parties do not believe each other, they cannot understand each other's message in its original sense.