A consumerhimself is responsible for safeguarding his own interest and to protect himself from exploitation.
Some of the responsibilities of a consumer are given below:
(i) Awareness: A consumer must be aware of the availability of various goods in the market so that he can choose a better product.
(ii) Looking for quality marks: Consumer must look the quality certification marks before purchasing goods. These include ISI in case of electrical goods and AGMARK in case of agricultural goods.
(iii) Asking for cash memos: Whenever consumer purchase any goods he or she should always ask for the cash memo or bill for the good and service purchased. The bill acts as a proof of purchase and can be used for future references.