CBSE Class 12 Business Studies 2015 Delhi set 1

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Neeraj, a sales representative of 'Omida Ltd.' has changed seven jobs in the last one year. He is a hard working person but is not able to finalize deals with his customers due to inadequate vocabulary and omission of needed words. Sometimes he uses wrong words because of which intended meaning is not conveyed. All this created a misunderstanding between him and his clients.
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Question : 14
Total: 26
State the category of this communication barrier.
Solution:  
The category of communication barrier that is being discussed in the given situation is 'semantic barriers'. Semantic barriers of communication relate to the use or understanding of language. Sometimes, certain words, sentences or phrases are misinterpreted or misunderstood and in such cases, effective communication is obstructed.
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