CBSE Class 12 Business Studies 2019 Delhi set 1

Question : 20

Total: 40

SECTION-C

Mahinder Agro Ltd., started a new venture for distribution of harmful and chemical free fertilizers vegetables. They conducted a survey to find out consumer preferences for such vegetables.
They found that most of the consumers were concerned about the harmful chemicals being used in growing the vegetables. They found that 90% of the households were searching for its alternatives. The company contacted a group of agriculture experts to lay down the procedure for growing the vegetables by the farmers. They decided to train the farmers in new technology to grow chemical free vegetables according to new innovative methods. The experts also suggested soil management techniques through which farmers would be able to create an abundant and lasting harvest.
Identify and explain the two dimension of business environment highlighted in the above para.

Solution:

Dimensions highlighted in the above paragraph are :
(i) Social Dimension : Social environment includes social forces like custom and traditions, values, social trends and society's expectations from business. Since consumers were concerned about the harmful chemicals being used and were looking for other alternative, it was related to the social environment of the business.
(ii) Technological Dimension : Technological environment of business includes forces relating to scientific improvements and innovations which provide new way of producing goods and services. The new techniques to grow chemical fertilizers relates to the technological dimension of the business environment.

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