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Question : 27
Total: 40
Explain the four points of difference between 'Marketing' and 'Selling'.
Solution:
Difference between marketing and selling.
| Basis | Marketing | Selling |
|---|---|---|
| (i) Part of theprocess | It is a wider term consisting of number of activities likes identification of customer needs, developing the product, fixing prices and persuading the potential buyers to buy the same. | Selling in a part of the process of marketing and it is concerned with promoting and of transferring possession and ownership of goods from sellers the buyer. |
| (ii) Transfer to title | It focuses on the needs of customers i.e., providing what the customer wants | Its main focus is to transfer title and possession of products from sellers to consumers. |
| (iii) Profit | It aims to earn profits through maximisation of customers satisfaction in the long run. | It aims at maximisation of profits through higher sales. |
| (iv) Strategies | Integrated marketing efforts involving strategies in respect of product, price promotion and physical distribution. | Promotion and per-suation are the strategies used in selling. |
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