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Explain the following functions of marketing:
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Question : 29
Total: 40
Standardisation and Grading.
Solution:
Standardisation and grading : Stan-dardisation implies the production of goods with certain specific qualities such as durability, safety and utility so that uniformity is maintained in the output and reduce the need for inspection, testing evaluation of the product by the buyers. On the other hand grading implies the classification of the product as per certain characteristics such as size quality etc. Grading ensure that goods belong to a particular quality and helps in realising higher prices for high quality products.
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