Social Environment: Socio-cultural environment refers to a set of beliefs, customs, practices and behaviour that exists within a population. Businesses tend to study this environment to understand the nature of their customer needs and expectations. Factors under socio-cultural environment include:
(i) Attitude of people at work.
(ii) Family system.
(iii) Caste system, religion, languages, marriage, customs and traditions.
(iv) Education.