CBSE Class 12 Business Studies 2021 Outside Delhi set 1

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Question : 21
Total: 60
Which of the following options explains the 'Standardisation and Grading' function of marketing?
Solution:  
(c) It helps in achieving uniformity and consistency in the output and classifies products into different groups based on their size.
Standardisation and Grading Standardisation refers to the process of setting up basic measures or standards to which the products must conform and taking steps to ensure that the goods actually produced adhere to these standards. Standards reflect desirable features of a product in terms of its design, weight, colour, etc. Standardisation means that goods are of a specified and uniform quality.
Grading is the process of sorting individual units of a product into well-defined classes or grades of quality.
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