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Question : 12
Total: 39
Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's point of view.
Statement-II : The concept. of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Choose the correct option from the following:
Statement-II : The concept. of product does not include the extended product by way of after sale services, availability of spare parts, handling complaints etc.
Choose the correct option from the following:
Solution:
(a) Both Statement-I and Statement-II are correct.
From the customer's point of view, a product is a bundle of utilities, which is purchased because of its capability to provide satisfaction of certain need and does not include the extended product by way of after sale services, availability of spare parts, handling complaints, etc.
From the customer's point of view, a product is a bundle of utilities, which is purchased because of its capability to provide satisfaction of certain need and does not include the extended product by way of after sale services, availability of spare parts, handling complaints, etc.
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