Strategy: It is an imperative and comprehensive plan designed to achieve the organisational objective.
Strategy are the determination of basic longterm goals and objectives of an enterprise and the adoption of the course of action and the allocation of resources necessary to carry out these goals. Originally strategy was used in a military action plan. Now strategies are used in business plans also for e.g. techniques for sale promotion.
Features of strategy are:
(i) To determine long-term objective.
(ii) It is designed to achieve the specific objective.
(iii) It is consistent and directs future goals.
Programme: "Programme is a mixture of procedures, policies, rules, assigned works and elements necessary for operating the group of activities smoothly" Koontz O Donnell. A program is a specific type of plan that outlines the actions and strategies required to achieve a particular goal. By providing a structured approach to achieving these objectives, programmes can help to ensure that resources are used efficiently and effectively.
Features of programme are:
(i) Enhances systematic working.
(ii) Designed for the definite objective.
(iii) Design for effective use of resources