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Question : 15
Total: 45
The ______ function of marketing ensures the buyers that goods confirm to predetermined standards of quality and reduces the need for inspection. It also ensures that goods belong to a particular quality and helps in realising higher prices for high quality output.
Solution:
(b) Standardisation and Grading
Standardisation refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output. E.g. ISI Mark etc.
Grading is the process of classification of products into different groups, based on some of its important characteristics such as quality, size, etc.
Standardisation refers to producing goods of predetermined specifications, which helps in achieving uniformity and consistency in the output. E.g. ISI Mark etc.
Grading is the process of classification of products into different groups, based on some of its important characteristics such as quality, size, etc.
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