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Details a bout their market share, unit selling price, and profitability (defined as the profit as a percentage of the revenue) for the year 2016 are given in the table below:
In 2017, sales volume of entry level smartphones grew by 40% as compared to that in 2016.Cxqi offered a 40% discount on its unit selling price in 2017, which resulted in a 15%increase in its market share. Each of the other three brands lost 5% market share. How ever, the profitability of Cxqi came down to half of its value in 2016. The unit selling prices of the other three brands and their profitability values remained the same in 2017 as they were in2016.
Comprehension (55 - 58) :
There are only four brands of entry level smartphones called Azra, Bysi, Cxqi, and Dipq in a country. Details a bout their market share, unit selling price, and profitability (defined as the profit as a percentage of the revenue) for the year 2016 are given in the table below:
| Brand | Market share (%) | Unit Selling Price (Rs.) | Profitability |
|---|---|---|---|
| Azra | 40 | 15,000 | 10 |
| Bysi | 25 | 20,000 | 30 |
| Cxqi | 15 | 30,000 | 40 |
| Dipq | 20 | 25,000 | 30 |
In 2017, sales volume of entry level smartphones grew by 40% as compared to that in 2016.Cxqi offered a 40% discount on its unit selling price in 2017, which resulted in a 15%increase in its market share. Each of the other three brands lost 5% market share. How ever, the profitability of Cxqi came down to half of its value in 2016. The unit selling prices of the other three brands and their profitability values remained the same in 2017 as they were in2016.
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