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IBPS PO Mains 12 Oct 2025 Shift 1 Paper

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Question : 39 of 145

Marks: +1, -0

Directions: Read the information carefully and answer the question.

A national retail company introduced a digital loyalty platform through its mobile application, allowing customers to earn reward points, receive personalized product recommendations, and access exclusive festive offers before the general public. During the following financial quarter, the company recorded a significant rise in repeat purchases, app engagement, and customer retention across metropolitan and semi-urban markets. Marketing experts associated with the company stated that the initiative helped strengthen long-term customer relationships and encouraged users to interact with the brand more frequently. Nevertheless, some industry observers claimed that seasonal demand, aggressive advertising campaigns, and influencer promotions may also have played a substantial role in the increased sales figures.

Which of the following conclusions can most reasonably be drawn from the above passage?

The digital loyalty platform was solely responsible for the company’s improved sales performance.
Seasonal demand and marketing campaigns had no influence on customer engagement levels.
Customer-focused digital initiatives can contribute positively to brand engagement and repeat purchases.
The company should discontinue traditional advertising campaigns and depend entirely on the loyalty platform.
Customers generally prefer reward points over product quality and pricing.

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