'a' - "Fisher’s solution was to hold on to the film business as long as possible, while adding a technological veneer to it. For instance, he introduced the Advantix Preview camera, a hybrid of digital and film technology. Users took pictures the way they always had, and the images were captured on film.Kodak spent more than \500 million developing Advantix, which flopped." 3 ------> 'b' - "Fisher also formed a partnership with AOL called "You've Got Pictures." Customers would have their film developed and posted online, where friends and family could view them. Customers would pay AOL \7 for this privilege, on top of the \9 paid for photo processing. However sites like Snapfish were allowing pictures to be posted online free." 4 ------> 'c' - "Agfa temporized on digital technology, then sold its film and paper business to private-equity investors in 2004. The business went into bankruptcy proceedings the following year, but that wasn't Agfa's problem. lt had cashed out at a halfway reasonable price." Hence, option A is the correct answer." >


Indian Institute of Foreign Trade 2010 Solved Paper

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