NIFT UG 2018 Question Paper with solutions

Read the following case and answer the questions given at the end of each case on the basis of information provided. Tata Group brand Mia, part of its jewellery division Tanishq, is eyeing ₹1,000 crore turnover in the next 5−6 years as it expands its retail footprint across the country. Tanishq, which launched the brand for working women in 2011 , sells the Mia jewellery range from its existing stores, standalone Mia stores and select shop-in-shops at multi brand outlets such as Shoppers Stop. The company plans to open 25 new standalone Mia stores by the end of the current financial year as it looks to grow turnover from the brand. While Tanishq will continue to sell Mia brand jewellery, growth of business for Mia will come from standalone stores. "Growth of Mia brand has been consistent for the last few years...upwards of 20−25 per cent CAGR. Right now, Mia brand is strongly under Tanishq's shadow but we want to parallelly open a fresh retail line. We want to make Mia a ₹1,000 crore brand in 5−6 years," Titan Company Senior Vice-President (Retail and Marketing) - Jewellery Division, Sandeep Kulhalli told.