(3) “Swabhimaan” is a pathbreakinginitiative by the Governmentand the IndianBanks’ Association to covereconomic distance betweenrural and urban India. Thiscampaign promises to bringbasic banking services to73,000 unbanked villages witha population of 2,000 andabove. It aims at providingbranchless banking servicesthrough the use of technology.