Concept:The net effect of a mark-up followed by successive discounts is found by multiplying the cost price by the combined factor of the mark-up and the discount percentages.
Explanation:Let the cost price be
CP=Rs. 100.
Since the mark-up is 40%, the marked price is
MP=100+40%×100=₹140.
Apply the first discount of 10%:
140−10%×140=140−14=Rs.126.
Apply the second discount of 5% on ₹126:
126−5%×126=126−6.3=Rs.119.7.
Thus the selling price is
SP=Rs. 119.7.
Profit is
SP−CP=119.7−100=Rs. 19.7.
Profit percentage is
CPProfit​×100=10019.7​×100=19.7%.
Shortcut: Combined multiplier =
1.40×0.90×0.95=1.197.
So net profit percentage =
(1.197−1)×100=19.7%.
Answer:The shopkeeper earns a profit of
19.7%, so the correct option is C.