Concept:The passage discusses both the risks and benefits of data collection. One positive aspect is that user data helps companies improve their services.Explanation:The passage states that companies use collected data to target ads, predict behavior, or sell insights. However, it also mentions that this can lead to better services for users.This means data-driven personalization can enhance user experience and service quality.The other options—reducing screen time, blocking global access, or avoiding social media—are not mentioned in the passage as benefits of user data.Answer:B. Improving service experiences