Concept:Pushtimarg is a devotional path focused on the worship of Lord Krishna, emphasizing selfless love and service.
Explanation:This sect was founded by Shri Vallabhacharya (1479–1531 AD).
He was a Telugu Vaidiki Brahmana and the propounder of Shuddha-Advaita (pure nondualism).
Vallabhacharya was a contemporary of King Krishnadeva Raya of Vijayanagara.
According to tradition, he received a vision of Krishna as Shrinathji, which gave him the sacred mantra for Pushtimarg.
The path centres on pushti bhakti, meaning nourishing the soul with divine love through devotion and service (Seva) to Lord Krishna, especially his child forms.
The goal is not just liberation, but to experience Krishna’s bliss and realize his nature within oneself without duality.
Answer:C. Vallabhacharya