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Question Numbers: 56-60
Directions: Read the passage given below and answer the questions that follow by selecting the correct option.
The editorial policy of a popular daily is controlled by two chief factors. The first is the interest of the advertisers from whom it gets the money which enables it to keep up its large circulation. No widely circulated newspaper dare support a public policy, howsoever much in the national interest that might conflict with the vested interests of its advertisers. On the other hand, any product that refuses to pay the advertising rates of a powerful national organ will be denounced, smashed and driven off the market. You are not allowed to use any product that dissociates itself from the advertising ring. All this is understandable, since big circulation spells bankruptcy if the paper has to depend on its sales for its revenue.
Directions: Read the passage given below and answer the questions that follow by selecting the correct option.
The editorial policy of a popular daily is controlled by two chief factors. The first is the interest of the advertisers from whom it gets the money which enables it to keep up its large circulation. No widely circulated newspaper dare support a public policy, howsoever much in the national interest that might conflict with the vested interests of its advertisers. On the other hand, any product that refuses to pay the advertising rates of a powerful national organ will be denounced, smashed and driven off the market. You are not allowed to use any product that dissociates itself from the advertising ring. All this is understandable, since big circulation spells bankruptcy if the paper has to depend on its sales for its revenue.
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