CBSE Class 10 Social Science 2014 Term 1 Solved Paper

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Question : 10
Total: 30
What attracted the Europeans to Africa? Give any three reasons.
OR
Explain the role played by advertisements in creating new consumers for the British products.
OR
How did air pollution become a nuisance for the Londoners? What steps were taken to solve the problem?**
Solution:  
The reason Europeans were attracted to Africa are :
(i) Vast resources of land and minerals : In the late 19th century, Europeans were attracted to Africa due to its vast resource of land and minerals.
(ii) Establishment of plants and mines: Europeans came to Africa hoping to establish plantations and mines to produce crops and minerals for export to Europe.
(iii) Valuable minerals: Europeans were attracted to Africa because of valuable minerals like gold, coal and silver etc.
OR
Role played by advertisements in creating new consumers for the British products :
(i) When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles to make the place of manufacture and the name of the company familiar to the buyer.
(ii) When buyers saw 'Made in Manchester', written in bold on the label they felt confident to buy the cloth.
(iii) But labels did not carry words and texts. They carried images and were beautifully illustrated with images of Indian gods and goddesses. The printed image of Krishna or Saraswati was also intended to make the manufacture from a foreign land, appear familiar to Indians.
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