Show Para
ABC Crackers Ltd., a fire-crackermanufacturing company launched some new products on the eve of Diwali in the market, which attracted many buyers. To meet the increased demand, the company employed people from near by villages where there is a lot of unemployment. Because of the good behaviour of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality.
© examsnet.com
Question : 17
Total: 37
Identify and explain the product-related decision because of which consumers preferred the products of ABC Crackers Ltd.
Solution:
The product related decision, due to which the consumers preferred the products of ABC Crackers Ltd., is the 'quality and the brand name'. Due to the good and standard quality of the products provided by the company, it was able to maintain its brand name in the market. Hence, the consumers started to demand the products of ABC Crackers Ltd. because of its goodwill and reputation and it needs to be maintained otherwise company may loose consumer.
© examsnet.com
Go to Question: