Personal Selling means "Selling product personally". It refers to the tool of promotion that involves the personal presence of the buyer and the seller. It consists of oral presentation of the message in the form of conversation so as to create awareness about the product with the aim of selling it.
The qualities of good salesman are as follow:
(i) Amiable: A good salesman should be friendly and amiable in the sense that he should be able to create a pleasant environment to gain favourable attention and interest of the customers so that consumer can buy the product.
(ii) Skillful: A salesman should have the required and updated knowledge about the product that he wants to sell. In other words, he must know about its features, usage, warnings related to usage, availability, etc.
(iii) Communication skills: To be a good salesman, a person should have good communication skills so that he can give answer to consumer query. That is, he must know how to strike up the right conversation with his customers, in order to gain their interest. He should also be convincing and confident while answering customers' queries. In other words, he should ensure that the customers are satisfied with the product by providing them with the required information.