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Question : 7
Total: 26
'Beauty Products Ltd.' is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant based materials for its products and is the No.1 beauty brand in the country. It not only satisfies its customers but also believes in overall protection of the planet. Identify the marketing management philosophy being follwed by 'Beauty Products Ltd.
Solution:
The marketing management philosophy followed by 'Beauty Products Ltd.' is 'societal marketing concept'. Under this philosophy, the organisations take care of the environment and the ecological aspects in marketing along with the consumer satisfaction as 'Beauty Products Ltd.' uses plant based material only.
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