CBSE Class 12 Business Studies 2016 Outside Delhi set 1

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Question : 17
Total: 34
With change in the consumption habits of people, Neelesh, who was running a sweets shop shifted to chocolate business. On the eve of Diwali he offered chocolates in attractive packages at reasonable prices. He anticipated huge demand and created a website chocolove. com for taking orders online. He got lot of orders online and earned huge profit by selling chocolates.
Identify and explain the dimensions of business environment discussed in the above case.
Solution:  
The dimensions of business environment are:
(i) Social environment: 'Changeinconsumption habits of people'. Social environment includes the attributes of a society in which an organisation operates, e.g., customs and traditions, values, social trends, society's expectations from business etc.
(ii) Technological environment: Technological environment of business includes forces relating to scientific improvement and innovation which provides new ways of producing goods and services and new methods and techniques of operating business e.g. created website chocolove.com for taking online orders.
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