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Question : 6
Total: 14
Distinguish between 'Product' and 'Production' concepts of marketing philosophies on the following bases :
(i) Starting Points;
(iii) Means;
(ii) Main Focus;
(iv) Ends.
(i) Starting Points;
(iii) Means;
(ii) Main Focus;
(iv) Ends.
Solution:
| Basis | Production | Product |
|---|---|---|
| Starting Points | Factory area is the starting point. | Customer feed back is the starting point. |
| Main Focus | Focuses on quantity of product. | Focuses of quality, features and performance of the product. |
| Means | Ensures availability and affordability of the product by improving production and distribution capacity | Improving the quality of the product and introduction of new features in the product. |
| Ends | Earning profit through increase in the level of production. | Earning profit through the improvement in productquality. |
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