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Question : 3
Total: 60
Which Marketing management philosophy lays emphasis on bringing continuous improvement in the quality of the product?
Solution:
(b) Product concept
The product concept lays emphasis on bringing continuous improvement in the quality of product by innovation rather than price and availability. So in the product concept, the company will make sure their goods are of the best quality and the company will look to maximise profit by promising quality products.
The product concept lays emphasis on bringing continuous improvement in the quality of product by innovation rather than price and availability. So in the product concept, the company will make sure their goods are of the best quality and the company will look to maximise profit by promising quality products.
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