'Safe Life Technologies Private Ltd.' is a renowned pharmaceutical company in India. It has launched a new medicine to treat high blood pressure. To create awareness about the new medicine and to build a positive image about it, the company organised a seminar, which was attended by doctors from various hospitals and dealers, in medicines.
During the seminar, the representatives of company discussed about the chemical composition and the functioning of the medicine. Identify the tool of promotion used by 'Safe Life Technologies Private Ltd.' in the above case.