Advertising Agency : An Advertising agency is a specialised service organisation which plans, design and executes advertising campaigns for and on behalf of its clients. It is an independent and professional organisation. These agencies connect the producer of product or services with the consumers of these products or services.
Functions of Advertising Agency :
(i) An advertising agency designs and prepares advertisements on the basis of the nature of the product, size of the market, competitive product etc.
(ii) The advertising agency selects the right media keeping in mind the advertising budget and the suitability of a medium.