ICSE Class 10 Commerce 2023 Solved Papers
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Write any two differences between :
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Question : 18
Total: 39
Advertising and Sales promotion
Solution:
| Sales promotion | Advertising |
|---|---|
| (a) Sales promotion is all marketing activities which stimulate consumer buying and dealer effectiveness. | Advertising is any paid form of impersonal presentation and promotion of a product, service or idea by an identified sponsor. |
| (b) The aim of sales promotion is to increase immediate sales. | The aim of advertising is to build image of producer and his product. |
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