ICSE Class X Commercial Applications 2018 Solved Papers
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State one difference between each of the following :
SECTION - I
State one difference between each of the following :
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Question : 2
Total: 33
Institutional Advertising and Product Advertising
Solution:
| Institutional Advertising | Product Advertising |
|---|---|
| Institutional advertising refers to the promotion of the company as a whole, rather than of one particular good or service. It is an art of creating and maintaining favourable image of a particular company. | Product advertising refers to the advertising and promotion of a product in order to entice customers and boost sales. It is an art of creating and maintaining favourable image of a product, brand or service. |
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