ICSE Class X Commercial Applications 2018 Solved Papers
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Case Study
Flipkart, a Bengaluru based company, which started in the year 2007 as an online book store is now India's largest e-retailer. It is popular in the books and electronics segment but it now sells products across categories including fashion; consumer durables, home décor and furniture. Flipkart is doing very good business and it acquired100 %
India's e-commerce market has seen growth in the past few years as more people log on to the Internet to shop online. Goods can be bought on 'cash on delivery'. Various banks like HDFC, Axis and ICICI tied up with the reputed e-sellers so as to convert online purchases into convenient equated monthly installments. Amazon, the world's largest e-retailer entered India and in few months the company has aggressively gained market share by expanding its product range and introducing the one day delivery system. Soon after, Flipkart also introduced one day delivery and the same day delivery in selected towns and cities. With reference to the above, answer the following questions :
Flipkart, a Bengaluru based company, which started in the year 2007 as an online book store is now India's largest e-retailer. It is popular in the books and electronics segment but it now sells products across categories including fashion; consumer durables, home décor and furniture. Flipkart is doing very good business and it acquired
India's e-commerce market has seen growth in the past few years as more people log on to the Internet to shop online. Goods can be bought on 'cash on delivery'. Various banks like HDFC, Axis and ICICI tied up with the reputed e-sellers so as to convert online purchases into convenient equated monthly installments. Amazon, the world's largest e-retailer entered India and in few months the company has aggressively gained market share by expanding its product range and introducing the one day delivery system. Soon after, Flipkart also introduced one day delivery and the same day delivery in selected towns and cities. With reference to the above, answer the following questions :
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Question : 30
Total: 33
Identify the distribution channel adopted by Motorola in selling its new launches. Briefly explain few other distribution channels adopted by marketeers.
Solution:
Motorola is using online marketing or internet marketing under manufacturer-consumer distribution channel in selling its new launches in India.
Other distribution channels adopted by marketeers are :
(i) Manufacturer-Retailer-Consumer: Under this channel, the manufacture: sells to one or more retailers who in turn sell to the ultimate consumers. This channel is popular when the retailers are big and buy in large quantities.
(ii) Manufacturer-Wholesaler-Retailer-Consumer : This is the traditional or normal channel for the distribution of consumer goods. This channel is suitable where the producer has limited finance and a narrow product line or where the wholesalers are specialised and provided strong promotional support.
(iii) Manufacturer-Agent-Retailer-Consumer: When the retailers are few or geographically concentrated, distribution through agents may be more economical than through wholesalers.
(iv) Manufacturer-Agent-Wholesaler-Retailer-Consumer : This is the longest channel of distribution. It is used when the manufacturer wants to be fully relieved of the problem of distribution.
Other distribution channels adopted by marketeers are :
(i) Manufacturer-Retailer-Consumer: Under this channel, the manufacture: sells to one or more retailers who in turn sell to the ultimate consumers. This channel is popular when the retailers are big and buy in large quantities.
(ii) Manufacturer-Wholesaler-Retailer-Consumer : This is the traditional or normal channel for the distribution of consumer goods. This channel is suitable where the producer has limited finance and a narrow product line or where the wholesalers are specialised and provided strong promotional support.
(iii) Manufacturer-Agent-Retailer-Consumer: When the retailers are few or geographically concentrated, distribution through agents may be more economical than through wholesalers.
(iv) Manufacturer-Agent-Wholesaler-Retailer-Consumer : This is the longest channel of distribution. It is used when the manufacturer wants to be fully relieved of the problem of distribution.
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