Product Advertising : The main objective of product advertising is to promote the sale or reputation of a particular product, brand or service. It is sponsored by manufactures, traders and other organizations to promote the uses, features, benefits and image of their products and services.
Product advertising may be further subdivided into direct action and indirect action advertising. Direct action advertising aims to seek a quick response or action to the advertisement. For example, a departmental store may give an advertisement in a local newspaper stressing this month's special arrivals. Indirect action advertising is designed to create a favourable attitude towards the advertised product over a long period of time.
Informative Advertising : This type of advertising contains information about a product or service or institution. It is designated to develop the initial demand for a product or service. It is used when a new product is introduced in the market. It makes consumers aware of the existence, features, uses of goods and services. For example, advertisements suggesting how to save petrol or avoid accidents are informative advertising.