ICSE Class X Commercial Applications 2020 Solved Papers
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State one difference between each of the following:
SECTION - I
State one difference between each of the following:
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Question : 2
Total: 32
Skimming Pricing and Penetrating Pricing
Solution:
Difference between a Skimming Pricing and Penetrating Pricing :
| Skimming Pricing | Penetrating Pricing |
|---|---|
| In this strategy a very high price is set so that in the initial stages the cream of demand may be skimmed and the investment made in the product is quickly realised. | This strategy involves selling at low price in the initial stage so as to make the brand quickly popular and to maximise the market share. The manufacturer seeks to sell to the masses. |
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