ICSE Class X Commercial Applications 2020 Solved Papers

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Question : 22
Total: 32
Explain any two features of marketing.
Solution:  
Features of Marketing :
(1) Marketing is customer-focused : Marketing exists to identify and satisfy the wants of present and potential consumers. It starts and ends with the consumer. Customer is the focus of all marketing activities.
(2) Marketing is an integrated process: Marketing is not a single activity. It involes coordination of several interrelated and interdependent activities. It is also a social process as concerned with the satisfaction of human needs.
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