ICSE Class X Commercial Applications 2023 Solved Papers
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CASE STUDY
The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has notified 'Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022' with an objective to curb misleading advertisements and protect consumers, who may be exploited or affected by such advertisements.
Keeping in view the sensitiveness and vulnerability of children and severe impact advertisements make on the younger minds, several preemptive provisions have been laid down on advertisements targeting children-Guidelines say that advertisement targeting children shall not feature any personalities from the field of sports. music or cinema and products which under any law require a health warning for such advertisement or cannot be purchased by children
(Courtesy : PIB, Delhi)
With reference to the case study answer the following questions :
The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has notified 'Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022' with an objective to curb misleading advertisements and protect consumers, who may be exploited or affected by such advertisements.
Keeping in view the sensitiveness and vulnerability of children and severe impact advertisements make on the younger minds, several preemptive provisions have been laid down on advertisements targeting children-Guidelines say that advertisement targeting children shall not feature any personalities from the field of sports. music or cinema and products which under any law require a health warning for such advertisement or cannot be purchased by children
(Courtesy : PIB, Delhi)
With reference to the case study answer the following questions :
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Question : 39
Total: 41
Discuss the advantages of the following media :
(a) Television (Any two)
(b) Newspaper (Any three)
(a) Television (Any two)
(b) Newspaper (Any three)
Solution:
(a) Advantages of television are:
Television: Television is comparatively a new but fast growing medium of advertising. It has become very popular and effective due to the combined force of picture and sound. It has a dramatic impact on the minds of viewers. On television, products can be demonstrated and their use can be explained. Therefore, advertisement has to be repeated frequently.
(b) Advantages of newspapers as a media of advertising are :
(1) Newspapers has a wide circulation and therefore, the advertisement reaches a large number of persons.
(2) The choice of a particular newspaper for advertising depends upon the circulation of the paper, language, types of readers it serves, etc.
(3) Newspaper are printed daily and therefore the advertisement can be repeated daily.
Television: Television is comparatively a new but fast growing medium of advertising. It has become very popular and effective due to the combined force of picture and sound. It has a dramatic impact on the minds of viewers. On television, products can be demonstrated and their use can be explained. Therefore, advertisement has to be repeated frequently.
(b) Advantages of newspapers as a media of advertising are :
(1) Newspapers has a wide circulation and therefore, the advertisement reaches a large number of persons.
(2) The choice of a particular newspaper for advertising depends upon the circulation of the paper, language, types of readers it serves, etc.
(3) Newspaper are printed daily and therefore the advertisement can be repeated daily.
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