Incredible India is the name of an international tourism campaign by the Government of India since 2002, to promote tourism in India
"Incredible India" title was officially branded and promoted since 2002 to an audience of global appeal.
The first marketing initiative of its kind, Incredible India was conceptualized in 2002 by V Sunil (while he was Creative Director, O&M Delhi), and Amitabh Kant, Joint Secretary, Ministry of Tourism
In 2017, Actor Amitabh Bachchan and Priyanka Chopra are the brand ambassador of the Incredible India campaign.