(B) A multi-pronged National campaign on Dengue, U & Me against Dengue, was launched on 11 March 2014 to eradicate dengue across six Indian cities with public private partnership.The campaign is a joint initiative of Mortein (pest control brand) in association with All Indian Institute of Medical Sciences (AIIMS),Indian Medical Association(IMA), New Delhi Municipal Council (NDMC), Rotary Blood Bank and SAHAYOG (an NGO).