100 percent girls' enrollment in secondary education by the year 2020 is not a monitorable target of the 'Beti Bachao, Beti Padhao Abhiyan'. The scheme aims to beget awareness regarding the waning Child Sex Ratio (CSR), apart from perking up the efficiency of several welfare schemes that have been rolled out for women. The programme is being administered through a well-framed national campaign and a focussed multi-sectorial effort in 100 districts having a shallow CSR.