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Question : 7
Total: 14
Differentiate between 'Advertising' and 'Personal Selling' on any four bases.
Solution:
The difference between 'Advertising' and 'Personal Selling' is given as follows :
| Basis | Advertising | Personal Selling |
|---|---|---|
| Nature | Impersonal form of communication where the seller communicates with thecustomer through the media (television, newspapers, etc.) | Personal form of communication, where the seller directly interacts with the potential customer. |
| Reach | Broader reach, as an advertisement reaches a large number of people simultaneously. | Narrower reach, as only a few people can be contacted directly. |
| Flexiblity | Inflexible, as advertisements are standardised and cannot beadjusted as per the requirements of different customers. | Flexible, as the seller, can adjust the message as per the requirements of different customers. |
| Cost | Cost per person reached is very low. | Cost per person is quite high. |
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