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Question : 18
Total: 39
From the following, identify the channel of distribution in which goods pass from the manufacturer to the retailers who in turn, sell them to the final users.
Solution:
(a) One level channel
Manufacturer-Retailer-Customer (One Level Channel).
This distribution channel involves only one intermediary i.e., retailers is used between the manufacturers and the customers which results in reducing the cost of selling goods to the customer and is often suited for distribution of specially goods or high-valued products like expensive watches, appliances, etc.
Manufacturer-Retailer-Customer (One Level Channel).
This distribution channel involves only one intermediary i.e., retailers is used between the manufacturers and the customers which results in reducing the cost of selling goods to the customer and is often suited for distribution of specially goods or high-valued products like expensive watches, appliances, etc.
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