CBSE Class 12 Business Studies 2023 Delhi set 1

Question : 19

Total: 39

Which of the following statements is incorrect about Personal Selling?

It is a direct face to face dialogue that involves an interactive relationship between the seller and buyer.
It refers to short-term incentives designed to encourage the buyers to make immediate purchase of a product or service.
It allows a sales-person to develop personal relationship with the prospective customers.
In this it is possible to take a direct feedback from the customer and to adopt the presentation according to the needs of the prospects.

Solution:

(b) It refers to short-term incentives designed to encourage the buyers to make immediate purchase of a product or service.
The other three are correct features of personal selling.

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