Two types of consumer products are :
(i) Convenience Products: The products which customer purchases for personal convenience and are purchased frequently, immediately and with minimum buying efforts are known as convenience products. For example, newspapers, toothpastes, soaps etc.
(ii) Shopping Products : The products purchased after a comparative analysis of quality, price, warranty, etc. of competitive brands are called shopping products. For example, furniture, television, refrigerator, etc.