ICSE Class X Commercial Applications 2023 Solved Papers

Question : 21

Total: 41

Distinguish between (any one point):
(a) Advertising and Publicity
(b) Cheque book and Passbook

Solution:

(a)

Advertising	Publicity
In Advertising, the sponser's identity is clearly known, as the message originates from the advertiser. Advertising is always positive.	In publicity, the sponser's identity is not clear as the message originates from the media. Publicity can be both positive and negative.

(b)

Cheque book	Passbook
Cheque book is a book of cheques which are used to withdrawal and make payment from the bank account.	Pass book is a book in which all withdrawal and deposit transaction between Bank and customer account are recorded.

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