ICSE Class X Commercial Applications 2023 Solved Papers
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CASE STUDY
The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has notified 'Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022' with an objective to curb misleading advertisements and protect consumers, who may be exploited or affected by such advertisements.
Keeping in view the sensitiveness and vulnerability of children and severe impact advertisements make on the younger minds, several preemptive provisions have been laid down on advertisements targeting children-Guidelines say that advertisement targeting children shall not feature any personalities from the field of sports. music or cinema and products which under any law require a health warning for such advertisement or cannot be purchased by children
(Courtesy : PIB, Delhi)
With reference to the case study answer the following questions :
The Central Consumer Protection Authority (CCPA) under the Department of Consumer Affairs has notified 'Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022' with an objective to curb misleading advertisements and protect consumers, who may be exploited or affected by such advertisements.
Keeping in view the sensitiveness and vulnerability of children and severe impact advertisements make on the younger minds, several preemptive provisions have been laid down on advertisements targeting children-Guidelines say that advertisement targeting children shall not feature any personalities from the field of sports. music or cinema and products which under any law require a health warning for such advertisement or cannot be purchased by children
(Courtesy : PIB, Delhi)
With reference to the case study answer the following questions :
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Question : 41
Total: 41
What are the advantages of branding? (Any five)
Solution:
Advantages of branding :
(i) Branding enables a business firm to face competition in the market.
(ii) Branding clearly differentiates a product from others. Thus, it protects the interests of the manufacturer and increases the chances of consumer recall.
(iii) Branding tends to widen the market as need for inspection and sample is eliminated. Goods can be sold by description.
(iv) Branding helps consumers to identify and recognise a product hence, they cannot be fooled by dishonest traders. Brand promotion saves people's valuable time and efforts involved in purchase of the goods.
(v) Brand promotion provides information regarding quality, uses, price and availability of the branded product.
(vi) Branded products are invariably, packed which prevents adulteration and helps to preserve the quality of the product.
(any five)
(i) Branding enables a business firm to face competition in the market.
(ii) Branding clearly differentiates a product from others. Thus, it protects the interests of the manufacturer and increases the chances of consumer recall.
(iii) Branding tends to widen the market as need for inspection and sample is eliminated. Goods can be sold by description.
(iv) Branding helps consumers to identify and recognise a product hence, they cannot be fooled by dishonest traders. Brand promotion saves people's valuable time and efforts involved in purchase of the goods.
(v) Brand promotion provides information regarding quality, uses, price and availability of the branded product.
(vi) Branded products are invariably, packed which prevents adulteration and helps to preserve the quality of the product.
(any five)
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