Short trick∶ Required value = 455 × 1.3/0.7 = Rs. 845 Detailed solution∶ Selling price (SP) of the article = Rs. 455 We know that, ⇒ SP of the article = CP of the article - Loss ⇒ 455 = CP of the article – (30% of CP of the article) ⇒ CP of the article = 455/0.7 = Rs. 650 We know that, SP = CP + Profit ⇒ SP of the article if profit is 30% = 650 + (30% of 650) ⇒ SP of the article = 650 + 195 = Rs. 845 ∴ SP of the article = Rs. 845