Surveys show that every year only 10 percent of cigarette smokers switch brands. Yet the manufacturers have been spending an amount equal to 10 percent of their gross receipts on cigarette promotion in magazines. It follows from these figures that inducing cigarette smokers to switch brands did not pay, and that cigarette companies would have been no worse off economically if they had dropped their advertising.
Which of the following, if true, most seriously weakens the conclusion that cigarette companies could have dropped advertising without suffering economically?

Question

Examsnet · Accepted Answer

Correct Answer is :  Cigarette promotion serves to attract first-time smokers to replace those people who have stopped smoking.

GMAT Verbal Reasoning Practice Test 4