For the safety-conscious Swedish market, a United States manufacturer of desktop computers developed a special display screen that produces a much weaker electromagnetic field surrounding the user than do ordinary screens. Despite an advantage in this respect over its competitors, the manufacturer is introducing the screen into the United States market without advertising it as a safety improvement.
Which of the following, if true, provides a rationale for the manufacturer’s approach to advertising the screen in the United States?

Question

Examsnet · Accepted Answer

Correct Answer is :  An emphasis on the comparative safety of the new screen would call into question the safety of the many screens the manufacturer has already sold in the United States.

GMAT Verbal Reasoning Practice Test 5