NIFT PG 2009 Question Paper with solutions

  The strength of the electronics industry in Japan is the Japanese ability to organize production and marketing rather than their achievement in original research. The British are generally recognized as a far more inventive collection of individuals but never seem able to exploit what they invent. There are many examples from the TSR2, the Hovercraft the high speed train and Sinclair scooter to the Triumph BSA and Norton motorbikes which all prove this sad rule. The Japanese were able to exploit their strengths in marketing and development many years ago, and their success was the first either not understood in the west or was dismissed as something which could only have been achieved by unscrupulous tactics. For many years Japanese goods had a reputation for shoddiness not always undeserved and it was felt they could only have been produced at their low price, so far from where they were sold because they were cheap copies of other people’s ideas churned out by a workhouse which was dedicated to hard grind above all else.